LikhoPadho

Science  Art  Customer  Profit 

Tangiblility  low sensitivity.  Durable  Variability 

goods  buyer  product  research 

Consumer needs  Exchanging goods for money  Profits through sales volume  Products 

Publicity  Advertising  Selling  Marketing 

Commercial service  Professional service  Personal service  Public Utility Service 

Homogeneous  Heterogeneous  Perishable  Tangible 

Selling is same as marketing.  Selling involves Advertisement of goods and services.  Marketing seeks to create demand, to satisfy the customers, to increase markets shares etc.  None of the above. 

Product  Marketing  Advertising  Branding 

Price stability helps in planned and regular production in the long run.  Market share is very important for expanding market  An adequate return on investment is an important pricing objective.  Company adopts below cost pricing to fight competition.